Tutorial: The human factor in agile transitions

The human factor in agile transitions – Using the personas concept in agile coaching

Time: Thursday, November 29, 2018, 16:15-18:15

Any agile transition would be simple if there were not people involved. Unfortunately, we will not just come upon ideal personalities for the agile transition in real world. As agile leader and coach, we must support every single person and lead all team members to use their skills efficiently for the agile transition. The team should have a common understanding of how to work.

The Personas (lat. mask) concept is an effective analytical approach used in human-computer-interaction to identify so called “personas”. A persona is a prototype for a group of users. It is described with specific characteristics and user behavior. The concept offers excellent guidelines for the design and development of the desired software.

In this tutorial we want to apply the personas concept to people involved in the agile transition process and gather answers to the following questions:

  • Which personas do we know?
  • What are their characteristics?
  • How do we empower them to do the right things for the team effort?

Together with the tutorial participants we want to identify suitable personas who represent a certain group of people in the agile transition. These are described with specific characteristics and behavior. Together we want to find ways to empower, promote and challenge these personas in the sense of coaching and leading teams in agile transitions.


Markus Seiwert (Bank Deutsches Kraftfahrzeuggewerbe – BDK)

seiwertMarkus Seiwert is head of a development department and has been working in the IT sector since 1995. He gained his experience as an IT project manager and requirements engineer during more than 10 years of working as IT consultant and has been contributing his practical and methodological expertise within the automotive bank sector for more than nine years. In mid-2014, he took over responsibility for the IT department in which the agile transition takes place.

Stefan Hilmer (Acando)

hilmerStefan Hilmer is a Principal Consultant at Acando GmbH in Hamburg. His work focuses on project and process management as well as agile ways of thinking and working. As a certified project manager (IPMA), process manager (ABPMP), Scrum Master and product owner (Scrum.org) he is responsible for national and international projects. In addition, he works as a consultant for the development and introduction of company-wide process models and methods of project management as well as coach in change processes and agile transitions.

He enjoys sharing his experience in lectures and publications and is involved in various organizations and communities, in particular the “Agile Talks” he hosts (www.AgileTalks.de).